Redesign and development for a vast laboratory equipment marketplace
Our team created from scratch the huge platform for a marketplace that covers different user roles, and operates globally, managing over 5 million products
Our team created from scratch the huge platform for a marketplace that covers different user roles, and operates globally, managing over 5 million products
5 million products in a database made browsers lag, and the client’s order confirmation had an iteration of successive calls with the support team. As a result, the marketplace had a low conversion rate, and an excessive load on the support team.
We clarified who are our users and what is their problems. It was two main groups of users revealed
We identified the problems to formulate solutions afterwards. This allowed us to identify features that have a big impact on the user experience and that we need to focus on
After initial requirements clarification, we understood that it remains unclear how users usually buy the equipment, which steps they undertake to reach their goals, and how enormous amounts of product data relate to each other. To tackle these uknowns, we created a task flow for every user type.
Understanding the way users usually do their job helped us develop a system that support them in their actions. Bearing in mind that we have two user roles that interact in the system while having separate tasks, we created the flow of actions done in the system by these types of users. It helped us organize the navigation and layout of the screens to support each user type.
After we figured out how users interact with our system and which tasks they try to solve, we took the problem statement list and added solutions to each of them
To build an easy-to-use and clean system with a big amount of features and modules, we had to prioritize and structure the information. This allowed us to place pieces of information on every page in a meaningful way.
After we made it clear what, how, and in which way we need to create, we started creating a black-and-white clickable prototype.
Product prototypes allowed us to approve business logic and confirm that we organized flows in the best possible way
We created the ability to search for an item in the navigation list, and also added the ability to customize this navigation. The reason for that is due to the fact that different hospitals may use different modules in the patient card.
It required a lot of clicks to explore the product page and due to the huge amount of information, it was hard to find particular information on it. We organized all information in tabs while keeping it all on the same page. In this way, a user could scroll and read or just from tab to tab to quickly navigate through the content. Also, we put all configurations on the top that decrease the number of clicks for the user
On the basis of a UX research, we have created a UI Kit that contains examples of all repeatable elements in the system. Its creation leveraged future additions of the new features and keeps the the overall system consistent and optimized.
We have built the design language starting from the Product Page. After a number of iterations with the client, we very able to find a key to a visual consistent interface that is very informative but easy to use
Yevheniia Klysha
Lead UX Designer
Viktoria Lozova
UX Designer
Eugene Yaroshenko
UI Designer
Eugeniya Zhuravlyova
UI Designer
Dmitry Oborsky
Lead Front-End developer
Oleksandr Pietushkov
CTO
Bohdan Chernovol
Front-End Developer
Vitalii Shkolin
Back-End Developer
Yuliia Alloucha
QA Engineer
Oleksandr Belkin
Project Manager
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