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Informational Architecture

How We Do It And What It’s For

Informational architecture is necessary for identifying and defining the product content and functionality. It’s the underlying organization, structure and nomenclature that define the relationships between the content and the functionality.


A chart (like in this example)


  • Precise project scope. With information architecture at hand, your project gets a lot clearer; we can see the full picture and identify how much work needs to be done.
  • Knowing how to organize content logically.
  • A comprehensive picture of the product’s ins and outs at hand. Being the foundation of a website, IA comes with marketing automation features.

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