Angle2Productivity
Engineering

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Article Title
Industry:
B2B IT services, Established SMB, 11-50-person team
Challenge Focus:
Inefficient internal processes, Customer support overhead.

The Challenge: 

"The UI was originally designed by software developers, so it looks very boilerplate. In addition, we are getting feedback from users that certain workflows are confusing."

Clients came to us with the request for redesign of their platform for surety bonds processing. They claimed that the problems they face are outdated UI, design and navigation built by developers, and workflows with broken logic.

Claimed problems impacted the user adoption and engagement rates, as well as on support costs.

Our Approach: 

  • At Angle2, we believe deep understanding is essential. Instead of jumping to a tech-first solution, we started with our Digital Product Experience Assessment.
  • We engaged in deep-dive workshops with their team to understand their existing workflows, user pain points, and strategic business goals."
  • We analyzed and mapped both users and the business side process to reveal bottlenecks and points of improvements.

As a result of the assessment, we understood that the root cause is not design pre se, but broken workflows and logic inside the platform.

Users goals we’ve discovered: “Spend less time in the system, complete tasks faster”. 

Designing for augmenting, not shaping, how people work 

  • Based on our research, we redesigned the navigation and user flows. This decreased the time it took users to complete tasks. This increased user retention.
  • After mapping the information architecture and gathering user feedback, we reprioritized the placement and hierarchy of information. This made content easier to discover and helped users achieve their goals faster. These changes increased user satisfaction and reduced the workload of the support team.
  • We also updated the interaction patterns and visual design to align with users‘ expectations. The clear design system and guidance we created help the client‘s development team develop faster with fewer errors.
flow
These changes not only improved the user experience, but also transformed the way Surety2000’s employees work. They now spend less time on support and manual work, allowing them to dedicate more time to intellectual and decision-making processes.

The Results: 

  • Reduced support cost
  • Increased users retention
  • Positive ROI achieved within 4 months due to increased internal work efficiency.
  • Improved client satisfaction scores.
  • Empowered client’s team to focus on higher-value client relationship building and complex support issues, rather than repetitive tasks.
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Typography
IBM Plex Sans

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Colors
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  • Ocean Breeze

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Marketplace for LabsMarketplace for Labs
Marketplace for Labs
Marketplace for Labs
Marketplace for Labs
Marketplace for Labs
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What Client Says:

“Angle2 helped us deliver a fully developed system by our desired launch date, using swift processes and quick framework development.The updated design introduced modern graphics and fonts that significantly improved customer perception, with many customers immediately noting how contemporary the platform now looks. A key improvement was the introduction of PDF templates, which previously didn‘t exist, allowing the company to expand its reach to government agencies that require PDF documentation.

What set Angle2 apart was their consistency and collaborative approach.”

Josh BuczinskiLead Developer, Surety2000

Why Angle2 Was the Right Partner:

1
Our roots in UX Design mean we always start with the human experience. For Surety2000, this ensured the rebuilt workflow was intuitive and helpful.

Rooted in UX: We design from the human experience outward - not just from technology inward.

2
Our roots in UX Design mean we always start with the human experience. For Surety2000, this ensured the rebuilt workflow was intuitive and helpful.

We believe in a 'no bullshit,' outcome-driven approach. We focused on delivering measurable value and de-risking their investment in new technology.

3
Our roots in UX Design mean we always start with the human experience. For Surety2000, this ensured the rebuilt workflow was intuitive and helpful.

Our understanding of human-centric principles meant we could help them build the system that supports people, ensuring it augmented their capabilities.

Could Your Business Benefit from a Smarter, More Human-Centric Workflow?

The digital landscape is evolving fast - especially with AI. To stay ahead, businesses need more than code; they need systems that amplify human intelligence, not replace it.

At Angle2, we help small teams unlock big impact through smarter digital products.