How we work

We're a boutique, specialized senior-only team who genuinely understands what it's like when business-critical software isn't delivering the results that justified the investment. We've been in your shoes - we know this isn't just about money, it's about your team's frustration and your company's future.

We start with diagnostics to identify exactly why your software isn't delivering the expected results. Then we work with your team to design the specific improvements that will recover the business performance you need.

Our Software Performance Recovery Approach

We see software problems through two critical lenses:

Perfect Pages, Broken Workflows: We fix complete workflows that deliver business results. A CRM might have perfect contact pages, but if the complete sales process forces reps to jump between 5 screens over 12 minutes to close one deal, they'll abandon it for spreadsheets, even if each page pass usability tests.

Expected vs Perceived Value: We align what users expected your software to deliver with what they actually experience. When customers sign up for "automated reporting" but still spend 2 hours manually formatting data, the value gap creates abandonment. We identify and close these expectation gaps.

Our Solution: Make software deliver the business results it was built for. Whether it's traditional systems or AI-enhanced platforms, we design the workflows and trust-building interfaces that make tools genuinely useful instead of frustrating.

When to call us:

Your business-critical software works technically but isn't delivering the business results. Whether it's internal teams avoiding expensive systems or customers churning despite having a working product, the performance gap is costing you money.

What to expect:

Diagnostic identifying where software workflows fail to match how users think about their work, followed by iterative measurable fixes aligned with your internal team capability and goals.

What success looks like:

Improvements in productivity, efficiency, and business profit from your existing software.

Our Team

Our roots in UX Design mean we always start with the human experience. For Surety2000, this ensured the rebuilt workflow was intuitive and helpful.

We're software performance specialists with Nielsen Norman Group UX certification and proven results helping healthcare SaaS platforms and SMB software implementations recover their intended business value.

We're senior-level professionals who communicate directly with decision-makers and create solutions that recover the business performance your software was purchased to deliver.

Let's Get Your Software Working

What happens next: 30-minute assessment → 2-3 week diagnostic → Results presentation with specific improvements