Through our conversations with users and detailed feedback at every stage of the design process, we gained insights into users' motivations and needs that resulted in the perfect balance between the writing and gaming aspects of the product
The game has a large community of writers who have been using the system every day for several years. However, the system also had some usability issues which descreased the retention of new users. That’s why the client reached out to our agency to improve the user experience and help them attract more users.
We combined quantitative and qualitative research methods to gain different insights into the current user experience. Then we structured the gained knowledge into simple diagrams to use them for the research-driven design decisions
We created diagrams of all the data present in the system and its hierarchy. This helped us build the right components and group the information in a meaningful way
After we talked to the users of the platform, we gained insight into their behaviour. Based on this knowledge, we built a diargam of all tasks and actions in the system. We used it to build an engaging solution for users and help them achieve their goals effectively.
After we gathered all the necessary information on the research stage, we started creating wireframes of the new system layout. We were building an interactive prototype module-by-module with the client to gather feedback from the actual users
One of the main client’s business goals was to retain more customers. During the research stage, we discovered that the new users get lost in the system and don’t know how to get started. That’s why we created an interactive onboarding to show users what they can do in the system.
An important thing about the system is that it’s not just a game but also a writing tool.
However, the previous design had some usability issues, so the users preferred using other writing software and copy-pasting words to defeat monsters and win rewards.
To improve the user experience, we found a more flexible way to organize files and made the process of writing more convenient.
After each module had been approved, we defined a visual language and structured it into a design system. UX and UI designers were working in parallel to provide the client with a solid function-oriented interface, while keeping a high level of quality
Our Design System is a collection of shared patterns. This System allows the team to build quality consistent interface of the application now and with new future modules to come.
Basics are the simplest entities – colors, typography system, buttons, icons. We opted for a dark theme for better immersion and clear personalised call to actions.
With the set foundation, we developed a balanced unity between a professional tool for writing and a game. Clickable cards became invitations to unique worlds, and CTAs consistent and minified links.
With a range of elements inside the application, our team has developed a predictable interface surving as a container for different kind of information
Olha Kirdiaieva
UX Designer
Antonina Shalaieva
UX Designer
Eugene Yaroshenko
UI Designer
Oleksandr Belkin
Project Manager
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