Profiled studies indicate that one dollar invested in UX design brings in $100 in revenue. In such a manner, a well-designed user interface increases your website conversion rate up by 200-400%! Ultimately, the real value of B2B is also determined by the results of the partner’s interaction with the interface of your online resource. Visual […]

New UX design trends emerge every year, promising to transform user experience and improve users’ quality of life. Trends are changing and adapting to the customers’ tastes. While many trends have been forgotten, other tendencies completely changed the overall picture in the world of UX design.  With 1.7 billion websites it may be difficult for […]

In web design, a lot seems like real magic. It is, in fact, the science of its own with its own rules and principles necessary to comply with to make the final product successful. As with every science, there are academic resources that provide an overview of the basic concepts and methods. For instance, the […]

Being a rather narrow area in web development, user experience allows you to make electronic services logical and understandable. For example, our UX designers are constantly studying the user experience with a digital product and easily determine which program interface will be the most convenient. If you are attracted by searching for solutions to problems, […]

What does a design system do? A design system is a collection of design patterns, practices, and interactions that enable developers to create quality interfaces consistently.   Design systems can be considered primary sources of the correct format for the UI, which are then refined from project to project, taking into account individual specifications. These […]

After several decades of evolution of the World Wide Web, the user interface is no personal improvisation of designers any longer. The online competition makes creative arbitrariness unaffordable for website owners since the retention rate sets the rules.  Today, a scientific approach to UI design is a norm. But any science makes sense only if […]

Web design is not a cakewalk affair for a layman to handle so serious e-commerce entrepreneurs hire seasoned professionals to eventually receive a top-notch site. Yet, even within this highly specialized sphere, there are some jobs that even experts might have trouble with. One of such tasks is designing highly intricate interfaces for B2B or […]

How to conduct UX evaluation if you aren’t really a UI/UX expert but still want to check the usability and see what you need to polish up before launching the project? Let’s figure this out together.  Suppose, you own an online store or a landing page promoting a commercial event. The website has an authentic […]

It goes without saying that any business or entrepreneur involved with B2B products or services should take phone calls most seriously. This is the precious time and attention of your clients, so no mistakes should be made and no time should be wasted. This is why you must learn to avoid common mistakes. Stages of […]

Today, we have a lot of examples that clearly prove the importance of good UX. Some of these include historical pieces of evidence that show the advantages of usability. The Origin of Ergonomics The ancestor of UX design is ergonomics. This notion originated sometime around 1960. Ergonomics has been an important part of the design […]