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Angle2 | Blog | What is UX Strategy and How to Create a UX Design Strategy

What is UX Strategy and How to Create a UX Design Strategy

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User experience (UX) design offeUser experience (UX) design offers users a product that provides meaningful and relevant experiences to them. No matter what UX strategy the designers are following or what goals they are setting out to achieve, a user is your starting point. User-centered design means you are sensitive to the users’ needs for all aspects of design and development. It is good UX design and unforgettable brand contacts that build strong emotional connections with their users. Interests, perceptions, and attitudes shape the behavior of today’s consumers.

You might be thinking that UX design deals with the colors and the interface. Aren’t UX design and UI design the same thing? The term ‘User Interface Design’ is an essential aspect and subgroup of UX design that covers a lot more than just appearance. UX design is about acquiring and integrating a product. A UX designer engages in developing the brand, the design, testing the usability and functions. In this article, we cover all the aspects of UX design strategy, considering how it can improve your current user experience. Also, we provide a detailed step-by-step guide on how to create user experience strategy.

What is UX Strategy?

The quality of user experience is the cornerstone of success and demand for any type of software solution. And the UX design is the foundation and backbone of the overall user experience. There are numerous approaches to making that foundation sturdy – different strategies. What is a UX design strategy? Talking about UX design strategy definition, you should know that it is a set of goals, tasks, outlines, and other specifics that a UX designer sets out to achieve/complete/implement/etc. Based on the strategic input, proper technologies and tools can be selected, underlying design workflow basics can be set, and crucial decision-making can be carried out.

And what is a user experience strategy without users? This is why to achieve the best results, designer teams often survey representatives of the target audience and even demonstrate prototypes or early versions of solutions for more in-depth UX study. First-hand insights are always quite invaluable and much sought-after by providers. After all, it is knowing exactly what your users want, how they make decisions, and how they pick products that help hit the bull’s eye and pinpoint the underlying elements of the inviting, sales-stimulating UX.


Maybe Without a UX Strategy?

Right off the bat, we would like to confidently state that building user experience without thorough planning and strategizing is like playing a game of chess against a familiar yet not too predictable opponent without any tactics. You will almost certainly fail by trying to impose some purely improvised or templated UX designs on a user audience with particular wants, needs, and desires. Without a good UX strategy in hand, you are risking gracing the market as just another title in the crowd. Without proper personalization based on the thorough preliminary TA research, for instance, you are looking to miss out on customer loyalty, which wouldn’t be stimulated in any way (or in all the wrong ways).

The UX may as well reflect the way you position your business in the market as a whole. And it would be no use, for a rough example, to offer hot, urgent real-time special offers in catalogs of strictly exclusive, premium-level products. You have to go deeper than that. Alternatively, limited-time offers are great traffic stimulators in mass consumer online stores and whatnot. Well-researched, properly tailored, optimized UX heats the overall demand, boosts user loyalty through convenience and intuitiveness of use, and helps achieve dynamically growing sales and profits in the long run.

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How to Create a UX Strategy: Step-by-Step Process

We have already answered the question: what is user experience strategy. A strong UX strategy makes sure that the team concentrates on solving pressing issues for their target audience by using relevant insight and reasoning. A UX strategy develops coherent episodes from every user point of contact. Successful UX strategies result in increased customer satisfaction and brand loyalty. According to 99firms, 90% of consumers will continue shopping if they get things done easily and enjoy the website’s UX design. At the same time, almost 94% of negative feedback from users is related to poor design. Let’s have a look at how to create user experience design strategy:


Step 1 – Plan and Research

When you want to analyze the present state of affairs, the most suitable question is: “Where is the product now?” By answering it, you will understand the problem you need to solve and set the objectives. Moreover, you will be able to learn about your product’s most crucial issues and determine the activities needed to reach your goals. UX strategist leverages resources to study product processes, management, place on the market, and staff. 

Using your project’s goals, requirements, and budget, we run different types of research. User research, competitive research, creating personas and user flow, card sorting, and interviewing are the most effective practices in our experience.

Step 2 – Create user stories

As mentioned above, an efficient user experience design strategy is dictated by the goals, needs, and wishes of target users. Preliminary research should include studying your target users and forming a comprehensive target audience portrait. This input data from a detailed plan will help you better understand people you are to deal with and trace certain patterns in their decision-making and software interaction activities.

Based on this, fitting user stories can be created to outline how exactly a particular type of user with a certain pain is going to resolve it with the help of a solution (and its UX) you offer. A user story is a great tool to personalize UX elements.

Step 3 – Design

The next step is analyzing the information you collected and making connections around it so that you draw some conclusions. As if you are drawing a map to your goal and choosing the best route. Creating this roadmap helps us understand what users will be going through when using the product or service.

It is a good idea to use colored sticky notes to map out what feelings or emotions you want people to experience when they deal with the product, at every step of the way. Think about the emotions your product would evoke. Imagine what they might feel when they shop on your website. That is what a good UX strategy example does – it interacts with you.

Step 4 – Optimize

When creating a UX strategy, it is paramount to stay issue-free and high-performance to get to the end user’s heart and stand out among the fierce market competition. This is where you may, based on the user feedback gathered after the deployment of the design prototype, for instance, cut the excess here and add some gist there to polish out your current user experience.

A great and pretty well-tried-and-tested method is to distribute a prototype or an early version of the product among the target audience members for them to try it out and then survey users to get insights that should help further elaborate your user experience design strategy.

Step 5 – Support

Your own UX strategy is flawed if it concerns only the start-to-complete project cycle – you must also outline post-release tasks. Specifically, support and maintenance of the finished solution that was launched in its final operating environment. It is important to register these post-development phases in the initial user experience plan to cover all project ins and outs. As well as to avoid unexpected expenses once your UX design is out there, handling the live traffic pressure that may identify yet-unseen errors and flaws. These must be timely mended and fixed with proper fixes, patches, updates, and add-ons.

Angle2 Case Study

It is a breathtaking experience to release a completed product, to help a client launch their new or renewed projects and get positive feedback from them. Behind every great product, there is a team of project managers, developers, testers, promoters, researchers, and managers.

The Angle2 team of 7 (project manager, 2 UX designers, 4 UI designers) started with a kickoff meeting when NeoDeck Holding asked for help in designing a new UI for Electronic Health Record System. The previous 16-year-old software was outdated and unwieldy. Though much revised, it still was inconsistent.

The onboarding and research included interviewing local healthcare workers and the EHR stakeholders and conducting surveys. We studied the market as well as the concept and purpose of the product. The data helped us see how EHR was doing against competitor products. The competitive evaluation also allowed us to find out what competitors were offering, their strengths, weaknesses, and how they were attracting and retaining customers.

This design stage was one of the most demanding ones. The project manager gathered all team members together to explore and generate ideas. Collaborative workshops and brainstorming sessions usually bring a lot more concepts than thinking on your own. The team collectively decided which ideas were worth moving forward with. 

Once the planning and research stages were over, it was time to design an ideal map. Angle2 tried sketching a product map. We failed to connect the dots. EHR turned out to be a complicated system. We took a break and drank 2 gallons of coffee to get our heads together and decided to work in stages: small maps for each module to the whole map.

Another challenge was the designing of a screen prototype, including navigation and general layout. Since it was the first draft of the new interface, it was an example of the team’s results, efficiency, and professionalism. Moreover, the page interface shows whether you see eye to eye with the stakeholders. Sometimes things that turn out crucial for the target audience never even cross the clients’ minds. Wireframes benefit from initial design ideas and feedback on the design before you invest time in high-fidelity prototypes.


While developing the UI, the designers worked with Fuse – Angular 8+ Material Design, since this style was the most coherent and well-defined. Atlassian was chosen as the optimal design system for this project because it arranged the content effectively and sustainably. We also developed patterns and elements, chose the fonts, and developed the UI language. The crucial point was testing, testing, and testing again. Before the launch, our team of developers wanted to make sure that the new EHR yielded reliable results.

The process lasted eight months. Angle2 created an all-inclusive complex system with simple navigation.

How Сan We Help?

When it comes to an elaborate user experience strategy in terms of its overall design, only experienced, up-to-date specialists can help you spot the most relevant trends, implement the most well-tried-and-tested practices, and indicate new personalized ways to grab a customer’s attention with the inviting, intuitive, and smooth in all aspects UX. To help you achieve that and more, we provide a pool of seasoned designers that know how to create UX strategies that bring demand, sales, and long-term business prospects. 

It is important to rely only on highly qualified professionals with a dense, vivid portfolio among their professional indications. We have years of field experience under our belt and a firmly-formed team of software design aces that will help you translate your mission and emphasize your corporate attributes through UX design strategies built on the main values of your target users. We can point the project in the most cost-efficient direction, lead you through every stage of the process through reports and documentation, and consult you on every tech-specific along the way.

Let’s create something that would both please your users’ eyes, engage them, and retain them long enough to gain new conversions.


Angle2 creates simple and impressive UX designs – an aid in growing faster than the competition and a powerful tool for improving customer acquisition. We are here to help businesses solve their design challenges.

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Frequently Asked Questions:

1. Why is user experience design strategy important?
Having extensive experience in design, Angle2 experts are sure that a solid UX strategy guarantees a product team to stay concentrated on solving the right issues for their target users. Good UX design strategy helps to align business goals, user needs, and technological capabilities, give clear metrics of success as well as build a user-first mentality.
2. Which are the core parts of the UX strategy?
Among the main UX design, strategy parts must be a clear understanding of your current user experience and also a detailed UX vision you want to create, a roadmap of what should be done to reach the point you want from the point where you are now. Also, regular measurements to follow the progress are needed.
3. What skills does a client-centric UX strategist have?
UX strategy building is an important point in business development and such specialists serve as a link between the business and the user helping the design team create user-centered products. So, the UX strategist skill set should include UX research skills, negotiation skills, design thinking, communication, and leadership skills.
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