Low conversion. Weak adoption.
- Users sign up but never complete onboarding workflows
- Trial users engage initially but don't convert to paid
- Features remain unused despite being technically accessible
- Acquisition costs wasted on users who never reach value
There's a solution. We identify specific opportunities to turn trial engagement into consistent adoption by diagnosing root causes and aligning what software deliver with what users perceive.
What Sets Us Apart:
- We apply behavioral science to B2B software adoption - measuring what users actually do, not what they say they'll do.
- We identify where workflows fail to deliver reinforcement - the behavioral mechanisms that drive consistent usage.
- We diagnose root causes across your full system - sales expectations, value delivery timing, team alignment, or behavioral patterns.
- We fix workflow sequences and reinforcement mechanisms, not just polish interfaces.
Ready to diagnose why users aren't converting?
When to call us:
Your b2b product works technically but trial-to-paid conversion is low, or users sign up but never reach activation. You've tried interface improvements and feature additions without impact.
What to expect:
Behavioral diagnostic identifying where activation workflows fail - analyzing actual user behavior patterns using scientific methodology to find root causes preventing conversion.
What success looks like:
Improvements in trial-to-paid conversion, activation rates, and time-to-value from your existing product by fixing workflow sequences and behavioral mechanisms.
What happens next:
30-minute assessment → 2-3 week diagnostic → Results presentation with specific improvements
